Cloudmonster Hyper PLEASURES x The Loop

Cold weather: Products engineered to keep you warm, cozy and comfortable, no matter what’s going on outside. Come wind or rain, you'll be ready for any adventure.

Any climate: Gear that can be worn in any weather. Wear them alone or layer them up, these products are usually both sweat-wicking and thermo-regulating. Just right.

Warm weather: Sweat-wicking, lightweight products that will help keep you cool in the heat.

Our apparel comes in different fits, allowing you to find the perfect one for you.

Regular: Classic, comfortable and never clingy, for running, sports or your daily routine.

Relaxed: Casual comfort, slightly oversized – can be worn all day for various activities.

Close: Fits close to the body for distraction-free high-performance workouts.

Heel to toe drop is the difference in height between the heel and the forefoot. In a shoe with a drop of 7mm, your heel will sit 7mm higher than your forefoot. Shoes with a lower drop tend to place more load on the ankles and are generally better for midfoot and forefoot strikers. Shoes with a higher drop tend to place more load on the knees and hips and generally better for heel strikers.

Speed lacing: Elasticated laces that you don't need to tie. Slip your shoes on and off with ease and speed. Tip: If you need a tighter fit, just retie the knots at the ends.

Standard lacing: Classic shoelaces, keeps your feet secure.

Hook and loop fastener: Used to secure powerstraps on our shoes. Press together to close, pull apart to open.

Star lacing: An elasticated lace looped in a star-crossed shape keeps you extra secure in the shoe, providing stability and support. For more lacing techniques, read this article.

Laceless: Slip-on, second-skin fit.

The level of cushioning in a shoe will determine how it feels when your foot lands. More cushioning means less impact and extra comfort. Less cushioning means a faster and more responsive running experience.

Every shoe offers a unique running sensation or 'ride' depending on its design.

Stable: A supportive feel for added stability. Suitable for runners of any level.

Neutral: Works with the natural rolling motion of your foot for a smooth ride.

Forward rolling: Engineered to encourage forward momentum, with energy return you can feel.

Speed: Maximum propulsion meets responsiveness for the moments when speed matters.